Texans Credit Union runs its digital banking on Alkami, a third party platform. That vendor relationship sets the ceiling: we can design custom features, but only what our own engineers can build on top of what Alkami allows. Autonomy is limited, engineering capacity is shared, and every new idea competes for the same narrow build window.

I led the design of My Texans Hub, a single page that consolidates the features we most wanted to own but could not scatter across a platform we do not fully control.

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The obvious path was to lobby for individual features across the banking experience, a beneficiary tool here, a limits screen there. That path was slow, political, and fragile, because each request depended on vendor roadmap and isolated engineering approval.

I reframed the problem. Instead of fighting the platform for space in ten places, we would claim one. Consolidating our custom features into a single hub turned a limitation into leverage: one page we controlled, one consistent experience, and one predictable surface our engineers could build against phase by phase. The constraint stopped being a blocker and became the organizing principle.