Texans Credit Union.
Redesign Auto Loan Online Application Workflow
Competitive Market
User Persona
User Experience Flow
Design
Auto Loan Landing Page
Old Workflow
Final Version
Landing Page
Personal Information
Old Workflow
Sept 1
Sept 3
Final Version
Wireframe
Joint Applicant
Sept 4
Website View
Loan Detail Page
Final Version
Wireframe
Sept 5
User Agreement Page
Old Workflow
Final Version
Wireframe
Pre-approval
Wireframe
Mobile View
As the inaugural UX designer at Texans Credit Union, I played a pivotal role in transforming the loan application workflows for a range of loan types, including auto loans, personal loans, credit cards, home equity loans, and RV loans. Collaborating closely with an engineer, we meticulously redesigned the entire loan application platform, focusing on improving user experience and streamlining the application process. After the new platform went live, I was thrilled to witness its remarkable impact on the auto loan applications, as the pull-through rate surged by an impressive 15% within just four months. This significant boost not only highlighted the effectiveness of our redesign but also underscored the value of a user-centric approach in driving tangible and positive outcomes for Texans Credit Union.