Texans Credit Union.

Redesign Auto Loan Online Application Workflow

Competitive Market

User Persona

User Experience Flow

Design

Auto Loan Landing Page

Old Workflow

Final Version

Landing Page

Personal Information

Old Workflow

Sept 1

Sept 3

Final Version

Wireframe

Joint Applicant

Sept 4

Website View

Loan Detail Page

Final Version

Wireframe

Sept 5

User Agreement Page

Old Workflow

Final Version

Wireframe

Pre-approval

Wireframe

Mobile View

As the inaugural UX designer at Texans Credit Union, I played a pivotal role in transforming the loan application workflows for a range of loan types, including auto loans, personal loans, credit cards, home equity loans, and RV loans. Collaborating closely with an engineer, we meticulously redesigned the entire loan application platform, focusing on improving user experience and streamlining the application process. After the new platform went live, I was thrilled to witness its remarkable impact on the auto loan applications, as the pull-through rate surged by an impressive 15% within just four months. This significant boost not only highlighted the effectiveness of our redesign but also underscored the value of a user-centric approach in driving tangible and positive outcomes for Texans Credit Union.

Old Workflow

Error Message

Pre-approval Page

Menu

Wireframe

Loan Calculator

Sept 2

Website Version

Website Version

Website Version

Pre-approval Page

Loan Calculator

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